5 Steps to Creating a Content Marketing Strategy

5 Steps to Creating a Content Marketing Strategy

by, Jewels Muller

Have you heard the saying, “Content is King?” The first time I heard this was years ago at a Brendon Burchard event and as soon as he said it, I purchased the domain name, Create Content Now! Creating Content is what I did for years as a teacher so I thought it would be a natural fit for me. That domain and many others sat in my GoDaddy account while life took over. Can anyone relate to that?

A different path was set out for me over the last 6 years as I launched and grew a Women’s Empowerment Movement called Chicks Connect. Creating content is what I do on a weekly basis for this membership group but it was only within the last year that I circled around to teaching others how to create content of their own in this 5-step strategy that I will share with you.

1.      Tribe

2.      Challenges

3.      Content

4.      Action

5.      Results

Tribe – Who is your tribe? Who is it that you are talking to or the tribe you wish to attract? What do you already know about them? What do they have in common? Work on identifying your tribe by describing your ideal client/customer for the tribe. Be very clear and narrow it down as much as possible. Here are some examples:

·        Entrepreneurial Women

o  In the field of Holistic Health

o  In Direct Sales and MLM’s

·        People over 40 who are overweight by at least 20 pounds

·        Pet owners

o  Dog Owners

·        Female leaders who are balancing family and work

·        People who have experienced a traumatic brain injury

·        Couples who love to travel

Challenges – What big challenges do they face? What little challenges do they face? What are the obstacles that keep them stuck? Identify as many challenges as you can possibly think of. Remember, with every challenge there is an opportunity to provide a solution in the form of a product or service.

·        Pet Owners of Dogs – Examples of Challenges

o  Working long hours

o  Busy

o  Not enough time

o  Not enough information

o  Heart is torn

o  Guilt

o  Stressed out

o  Travel too much

o  Neglect

o  Chewed up furniture

o  Biting dog

o  Barking

o  Accidents on the carpet

o  Not taking enough dog walks

o  Shedding

o  Poor behavior with other dogs or animals

o  Poor behavior with people

Content – What do you want your tribe to know? What is important as they navigate through life? Look at your list of challenges and see if some of what you want them to know is a solution for the challenges that you have already listed. Notice the months of the year listed by the topics below. Use this as an example of how to organize your content by months. Each of the subcategories in January can be daily or weekly content. Make subcategories for each of your monthly topics.

Pet Owners of Dogs – Create Content EXAMPLES:

·        Grooming – January (Who and What are my resources – Groomers, Grooming tools, products, services, pet stores, farm supply stores, Amazon (affiliate)! Rescue, books on grooming) Examples of Content subcategories below.

o  The importance of grooming

o  The cost of grooming

o  How to groom your dog yourself

o  What type of shampoo

o  Doggie Hygiene

o  How to cut the nails without hurting your pet

o  The importance of glands

o  Teeth care

o  Safety around oils

o  Type of dogs and necessary grooming

·        Loving my pet – February

·        Exercise- March

·        Nutrition – April

o  5 steps to a healthy pet through nutrition

o  7 simple healthy pet foods

·        Socialization – May

·        Fun with my pet – June

·        Physical Health – July

·        Approved products – August

·        Veterinarians – September

·        New Environments – October

·        New Pets – November

·        Training and commands – December

·        Doggie Day Care – Extra

·        New members to the family – Extra

·        Pet Safety – Extra

o  Foods, Weather, Oils, Toxic Cleaners, Chemicals on the ground

Action – What do you want your tribe to do? Come up with free things all the way to a high-ticket option. Brainstorm a list of possible products, solutions, and other calls to action.

o  Watch my videos – Free

o  Join my Doggie Club – $14 monthly

o  Buy my products – $29 – $7,987

o  Read my book – Free / Amazon $2.99

o  Hire me for training – $85 per hour

o  Read my blogs – Free

o  Send me referrals – Referral Fee of 10%

o  Give me testimonials – gifts to me

o  Reviews on Yelp

o  Like my Fanpage

o  Join my group

o  Book me as a speaker

o  Newsletters

o  Come to my workshop

o  Post your photo on Facebook

o  Attend our Doggie and Mama Spa Retreat – $1597

Results – What will your tribe have or gain because of buying, learning, or joining you? What will they get and how will they feel? You can think of these things in the form of tangible items and intrinsic items. Write down all the results that you can think of and remember to go back to your list of challenges if you need some help coming up with the solutions and results.

o  Peace of Mind knowing their dog is well cared for

o  Healthy diet for their dog

o  Information to make informed decisions about Doggie Day Care

o  Interview questions for the Vet

o  Increased fun, happiness, and unconditional love

o  Intact furniture and shoes

o  Quite home

o  Healthy, happy pet

o  Owners will feel – happy, satisfied, responsible, loved, respectful, proud, confident, calm, content (Go back to their challenges and see if you have met them with your products and services. If not, create another one to solve that challenge. Then list the feeling that they may have because of solving that challenge).

Once you have your content categories for the year, you can chart them in an organized fashion and drill down to the daily details. There is a joy in bringing people together with a common interest for connection, knowledge and making an impact!

How to Create a Content Calendar

editorial calendarHow to Create a Content Calendar

When you want to be effective with your content marketing efforts, it’s important to develop a content calendar. A content calendar will help you plan out the content you will need to create. It will help you publish your content at the right time, in order to promote the events, products, services and information that your audience needs.

The point of creating a content calendar is to ensure that you, as well as those with whom you work, can all be on the same page in regards to content creation for your business. This may include content for your blogs, social media accounts and more. Plus, all of the content needs to go together to get the marketing results that you want.

* Identify the Topics You Need to Cover – Before you get started creating a calendar, you need to know what type of topics you need to cover. It’s important to identify a specific niche and then work from there.

* Know Who Your Audience Is – Understanding your audience is one of the most important things you can do. This will help you with content creation, because you will know what your audience needs to know about your niche in order to decide to make a purchase from you.

* Determine What You Already Have in Terms of Content – Check the inventory you already have regarding content. Update anything that needs updating, and practice good internal linking to bring attention to other content to your audience.

* Make a List of the Products and Services You Want to Promote – What are the products and services you want to promote right now? From that list you should be able to create at least five to ten pieces of content for each product or service.

* Know the Objective of Every Piece of Content – When you create any piece of content, you need to know what the ultimate point is. Is it to get newsletter subscribers? Is it to make a sale? Is it to educate before pitching the product or service?

* Note Launch Dates for New Products, Events or Services – Within the calendar, note the launch dates of any new products or services that you plan to promote. This will enable you to work backwards into the calendar to push out content at the right time.

* Make a Spreadsheet with Logical Headings – You’re going to want your spreadsheet to make sense and include logical headings like article title, assigned to, draft due date, objective, promotion, keywords and so forth. Leave a space for anything you want to track, including social media networks and so on.

* Track Everything – Within your spreadsheet, leave a space for tracking the results of your content marketing efforts. What you track will be what is successful.

There are some awesome tools that you can use such as Google Drive’s Google Docs to set up the spreadsheet that everyone works from. If you want to take that a step further, you can use something like Kapost.com if you have a high volume of content needs.

Jewels Muller HeadshotJewels Muller ~ CEO Chicks Connect Mastermind Support Network

www.JewelsMuller.com

541 390-9873

How to Make the Most of your Membership

Jewels Muller HeadshotHow to Make the Most of Your Membership

When you join a membership it’s imperative to find a way to make the most of your membership. When you spend money on something, you need to do so with a business mindset of how much your return on investment will be, and how you will ensure that you do get that ROI you believed you would get.

* Join the Right Membership – Joining just any membership is not going to work to help you expand your business or your knowledge. You need to be choosy about which memberships you join based on the results that you want.

* Read the Materials Provided – Every membership provides some sort of welcome material, plus a newsletter of some kind. Make sure that you read all the information, because you never know when an opportunity will occur that you want to take advantage of.

* Take Advantage of Any Opportunities – Often members and the group will have opportunities that enable you to show what you can do. Even if you have to do some things free or for a discount, it can help you get the word out. Go to educational events; even if you know the information, you never know what can happen.

* Volunteer – When you join a group you need to be willing to volunteer your time toward the efforts of the group. This is why it’s imperative that it’s the right membership so that their goals align with your own values and goals. Take the time to join in with the group and do your time as leader, or host, or take part in the charity work that the membership does.

* Get Involved – Outside of volunteering, when you show up at a meeting, offer your thoughts and opinions. Don’t be afraid to ask questions and get involved, because there are likely other people who are thinking about the same things you bring up.

* Go to Every Meeting – Of course things happen, but it’s important to make the time to go to the meetings because that’s where the relationship building happens. Sure, it’s nice to get a link back to your website as a member, but without the relationships to back it up, it’s not going to do very much good.

* Get Prepared before You Go – You want to appear professional at every meeting and interaction with the members of the group. This is how they will judge you in terms of wanting to work with you or recommend you to someone else. Keep in mind that even if the members who show up aren’t the right clients for you, they may know the right clients for you. Set a good impression from day one.

* Give Out Marketing Materials – Get a professional business card made, and even a brochure if it’s relevant to your business. For example, if you’re a graphic designer, you might want some examples of how awesome you are in your brochure.

Chicks_round_logoMemberships are wonderful ways to network with potential new clients and get referrals to new clients, as well as a great way to learn new skills. But, you must choose the right membership to join, and make an effort as an active member to reach your goals.

Answer to -I Can’t Post Comments to Facebook From My Samsung Phone

For the last week or so I havent been able to post comments from my phone on Facebook. I have reached out to many of you, hit send, only to have my entire application shut down and return me to my home screen. I thought it may have been the coverage, but other things were working well. I finally Googled the specific question. This is what I found. I hope you find it helpful if you are experiencing the same issues.

“Same issue and just fixed it. Galaxy S5. Found the info in one of the android sites. I apparently signed up for the FB app beta testing which rolled out on 6/18. You have to go to the play store on your phone – to the FB app. Click “read more” scroll to the bottom. If the version is 37.0 whatever dated 6/18, you are in the program. If so, scroll back up and check the links in the paragraphs, there should be one that says to check if you are in the beta program. Click on it. It will allow you to leave the program. You have to uninstall FB, follow the instructions on the page. I waited 2 hours. went back into play store, under “read more”, went to the bottom and the version now available for me was 36.0 something. this is the version you want. I’m reinstalled with the regular version and can once again comment on posts.”

I have Uninstalled and am now waiting for the correct version to be available to me. Hopefully this will work! I will update this post as soon as it is all resolved.

Have a super Sunday!
Jewels Muller