5 Steps to Creating a Content Marketing Strategy

5 Steps to Creating a Content Marketing Strategy

by, Jewels Muller

Have you heard the saying, “Content is King?” The first time I heard this was years ago at a Brendon Burchard event and as soon as he said it, I purchased the domain name, Create Content Now! Creating Content is what I did for years as a teacher so I thought it would be a natural fit for me. That domain and many others sat in my GoDaddy account while life took over. Can anyone relate to that?

A different path was set out for me over the last 6 years as I launched and grew a Women’s Empowerment Movement called Chicks Connect. Creating content is what I do on a weekly basis for this membership group but it was only within the last year that I circled around to teaching others how to create content of their own in this 5-step strategy that I will share with you.

1.      Tribe

2.      Challenges

3.      Content

4.      Action

5.      Results

Tribe – Who is your tribe? Who is it that you are talking to or the tribe you wish to attract? What do you already know about them? What do they have in common? Work on identifying your tribe by describing your ideal client/customer for the tribe. Be very clear and narrow it down as much as possible. Here are some examples:

·        Entrepreneurial Women

o  In the field of Holistic Health

o  In Direct Sales and MLM’s

·        People over 40 who are overweight by at least 20 pounds

·        Pet owners

o  Dog Owners

·        Female leaders who are balancing family and work

·        People who have experienced a traumatic brain injury

·        Couples who love to travel

Challenges – What big challenges do they face? What little challenges do they face? What are the obstacles that keep them stuck? Identify as many challenges as you can possibly think of. Remember, with every challenge there is an opportunity to provide a solution in the form of a product or service.

·        Pet Owners of Dogs – Examples of Challenges

o  Working long hours

o  Busy

o  Not enough time

o  Not enough information

o  Heart is torn

o  Guilt

o  Stressed out

o  Travel too much

o  Neglect

o  Chewed up furniture

o  Biting dog

o  Barking

o  Accidents on the carpet

o  Not taking enough dog walks

o  Shedding

o  Poor behavior with other dogs or animals

o  Poor behavior with people

Content – What do you want your tribe to know? What is important as they navigate through life? Look at your list of challenges and see if some of what you want them to know is a solution for the challenges that you have already listed. Notice the months of the year listed by the topics below. Use this as an example of how to organize your content by months. Each of the subcategories in January can be daily or weekly content. Make subcategories for each of your monthly topics.

Pet Owners of Dogs – Create Content EXAMPLES:

·        Grooming – January (Who and What are my resources – Groomers, Grooming tools, products, services, pet stores, farm supply stores, Amazon (affiliate)! Rescue, books on grooming) Examples of Content subcategories below.

o  The importance of grooming

o  The cost of grooming

o  How to groom your dog yourself

o  What type of shampoo

o  Doggie Hygiene

o  How to cut the nails without hurting your pet

o  The importance of glands

o  Teeth care

o  Safety around oils

o  Type of dogs and necessary grooming

·        Loving my pet – February

·        Exercise- March

·        Nutrition – April

o  5 steps to a healthy pet through nutrition

o  7 simple healthy pet foods

·        Socialization – May

·        Fun with my pet – June

·        Physical Health – July

·        Approved products – August

·        Veterinarians – September

·        New Environments – October

·        New Pets – November

·        Training and commands – December

·        Doggie Day Care – Extra

·        New members to the family – Extra

·        Pet Safety – Extra

o  Foods, Weather, Oils, Toxic Cleaners, Chemicals on the ground

Action – What do you want your tribe to do? Come up with free things all the way to a high-ticket option. Brainstorm a list of possible products, solutions, and other calls to action.

o  Watch my videos – Free

o  Join my Doggie Club – $14 monthly

o  Buy my products – $29 – $7,987

o  Read my book – Free / Amazon $2.99

o  Hire me for training – $85 per hour

o  Read my blogs – Free

o  Send me referrals – Referral Fee of 10%

o  Give me testimonials – gifts to me

o  Reviews on Yelp

o  Like my Fanpage

o  Join my group

o  Book me as a speaker

o  Newsletters

o  Come to my workshop

o  Post your photo on Facebook

o  Attend our Doggie and Mama Spa Retreat – $1597

Results – What will your tribe have or gain because of buying, learning, or joining you? What will they get and how will they feel? You can think of these things in the form of tangible items and intrinsic items. Write down all the results that you can think of and remember to go back to your list of challenges if you need some help coming up with the solutions and results.

o  Peace of Mind knowing their dog is well cared for

o  Healthy diet for their dog

o  Information to make informed decisions about Doggie Day Care

o  Interview questions for the Vet

o  Increased fun, happiness, and unconditional love

o  Intact furniture and shoes

o  Quite home

o  Healthy, happy pet

o  Owners will feel – happy, satisfied, responsible, loved, respectful, proud, confident, calm, content (Go back to their challenges and see if you have met them with your products and services. If not, create another one to solve that challenge. Then list the feeling that they may have because of solving that challenge).

Once you have your content categories for the year, you can chart them in an organized fashion and drill down to the daily details. There is a joy in bringing people together with a common interest for connection, knowledge and making an impact!

Get Organized NOW! ~ Secrets to Stress-Free Organized Living

POM Signature Logo_515_350Get Organized NOW! Secrets to Stress-Free Organized Living

14 Tips to getting organized Now

1. Tell yourself that no matter what, some level of clutter with a child is going to happen.

2. Begin with messes and clutter that you see every day. Get organize your kitchen, garage, and family room before your hallway closet.

3. Use drawer dividers for socks, underwear, lingerie, and tiny items, to keep them separated and organized.

4. Use this same principle to organize your silverware, with clearly defined places for every fork and knife, or drawers for ties and socks or, underwear. Think in this same way for every aspect of your home. This will save many hours of searching for things. It will dramatically cut down on the clutter of items left out “for now” or “until I find a place for it.” Develop a new mantra: everything has its place and a place for everything!

5. Allocate everything in your house a place. This way your family will know exactly where to find it and where to put it away, when they searche for something they need.

6. Keep items that are used frequently in places where you can reach them without stooping or bending, and store them close to the place they will be needed.

7. Establish one defined place in your house for storing library books, and end a house-wide hunt when it is time to read or return them.

8. Hang hooks for your keys and purse at the entry to your home, so each time you walk in, you can hang them up.

9. Get rid of all junk drawers, or allow yourself just one that you clear out once a week or more. When you establish certain items are being used repeatedly, designate a drawer for those.

10. Enlist a new rule: throw out one old thing for every new purchase that enters your home.

11. Make a mental note to observe what things pile up in your house and where they cluster, and then come up with a place nearby that becomes the official home where those things will reside. For this purpose baskets, shelves, and folders will work well. Set aside one basket for you and your partner for incoming mail, bills, and receipts and letters.

12. Never go up or down empty-handed when using stairs. Always grab some items that belong to upstairs rooms and quickly put it away while you are there.

13. Create a number of brightly marked folders for discount coupons, invitations and directions, and other time-sensitive papers that just clutter your counters.

14. Things you don’t need any longer:
· Expired medications.
· Clothes you no longer wear.
· Extra paper or plastic grocery bags.
· Makeup and samples you have never worn.
· Sunscreen that’s expired or more than one year old.
· Organize your coupons and throw out all that have expired.
· Cookbooks you rarely use. Cut out your favorite recipes only.
· Magazines you meant to read but have never taken the time for.
· Stuff your crumpled plastic bags from your grocer inside a cardboard roll like a hand towel roll. Keep under your sink.

You will free your mind to remember your daily chores by getting rid of your clutter and organizing your home top to bottom. Be vigilant about cleaning about once a month and you will find it much easier to keep up, week-by-week.

Organizing Book coverOrganizing book  The Easy Way to Organize: How to Get Rid of the Mess Without Stress

book is now live CLICK HERE!

Why Push Notifications Are Better Than SMS Text Messages

App PhotosWhy Push Notifications Are Better Than SMS Text Messages

Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.

So, why would anyone argue that push notifications are better?

Well, one consideration is cost. Many users do not have unlimited texting plans and will wind up getting charged for each text message you send. This can irritate users and lead them to look at your message negatively. Or, they may opt-out of future messages altogether, which is bad for business.

The same is true on the business end as well. The cost to send out a massive amount of texts is relevant for many businesses, especially small ones, depending upon what service and platform are used to blast out messages. Push notifications, in contrast, are unlimited and totally free when you build and manage your app using FREE MOBILE APP.

App Ad SampleThe opt-in / opt-out dynamic also favors push notifications, when it comes to user attitude. Users have total control over which apps send them notifications, and may even specify which types of notifications they want from each app. Text messages, on the other hand, often come unsolicited. In fact, due to the sale of phone number lists between companies, some users may receive spammy texts from time to time and view SMS as a lower-quality messaging channel.

Push notifications also increase engagement with your app and improve user retention rates. Thus, not only can they help drive activity on the topic of your message, they also help increase the returns you see from your app. Push notifications serve double duty and offer a number of benefits at once.

With FREE MOBILE APP we also enable you to send custom messages to your customers that entice them to come back into your business. For example, you can send a beautifully designed push notification message in seconds offering people 10% off their dinner within the next hour if things are slow during certain business hours.

This not only helps bring in new customers, but can help attract loyal customers back into your establishment. The return on investment here is absolutely staggering for a small business.

Conclusion
When a user gets a push notification, it’s a message from a company they know and want to hear from. And from a business standpoint, the cost couldn’t be lower. Considering their effectiveness and ability to address a number of goals at once, we find push notifications to be just as good as, if not better than, text messages. (Of course, there’s no reason not to employ both in your marketing strategy, but if you can use only one, we know which one we prefer.)
To get started creating an app with free push notifications click here.

Guest Blogger
Linda Shorr

FREE MOBILE APP

Hootsuite ~ Dashboard to Organize Social Media Posts ~ Jewels Muller

hootsuite-logoHootsuite ~ Dashboard to Organize Social Media Posts ~ Jewels Muller

Hootsuite is great for organizing your social media posts. You can create a Hootsuite account for free for up to 5 social media platforms. For example: Your facebook profile is 1 profile. Your facebook fanpage is a second profile. Your Google Plus account is your 3rd profile and so on. You can also add your facebook groups to the list of 5.

Once you go over 5 for your account you will need to pay under $10 monthly to have multiple platforms. It is still very affordable and this platform will save you a ton of time and energy.  They have great tutorials and the system itself is really quite easy to you. I hope you give Hootsuite a try for your social media broadcasting.

Comment below if you have any questions.

Try Hootsuite today by clicking here.

Love yourself up and let your brilliance shine!

Jewels Muller, MA

Chief Chick Chicks Connect Mastermind Support Network for Women

Hubity ~ Video Broadcasting