5 Steps to Creating a Content Marketing Strategy

5 Steps to Creating a Content Marketing Strategy

by, Jewels Muller

Have you heard the saying, “Content is King?” The first time I heard this was years ago at a Brendon Burchard event and as soon as he said it, I purchased the domain name, Create Content Now! Creating Content is what I did for years as a teacher so I thought it would be a natural fit for me. That domain and many others sat in my GoDaddy account while life took over. Can anyone relate to that?

A different path was set out for me over the last 6 years as I launched and grew a Women’s Empowerment Movement called Chicks Connect. Creating content is what I do on a weekly basis for this membership group but it was only within the last year that I circled around to teaching others how to create content of their own in this 5-step strategy that I will share with you.

1.      Tribe

2.      Challenges

3.      Content

4.      Action

5.      Results

Tribe – Who is your tribe? Who is it that you are talking to or the tribe you wish to attract? What do you already know about them? What do they have in common? Work on identifying your tribe by describing your ideal client/customer for the tribe. Be very clear and narrow it down as much as possible. Here are some examples:

·        Entrepreneurial Women

o  In the field of Holistic Health

o  In Direct Sales and MLM’s

·        People over 40 who are overweight by at least 20 pounds

·        Pet owners

o  Dog Owners

·        Female leaders who are balancing family and work

·        People who have experienced a traumatic brain injury

·        Couples who love to travel

Challenges – What big challenges do they face? What little challenges do they face? What are the obstacles that keep them stuck? Identify as many challenges as you can possibly think of. Remember, with every challenge there is an opportunity to provide a solution in the form of a product or service.

·        Pet Owners of Dogs – Examples of Challenges

o  Working long hours

o  Busy

o  Not enough time

o  Not enough information

o  Heart is torn

o  Guilt

o  Stressed out

o  Travel too much

o  Neglect

o  Chewed up furniture

o  Biting dog

o  Barking

o  Accidents on the carpet

o  Not taking enough dog walks

o  Shedding

o  Poor behavior with other dogs or animals

o  Poor behavior with people

Content – What do you want your tribe to know? What is important as they navigate through life? Look at your list of challenges and see if some of what you want them to know is a solution for the challenges that you have already listed. Notice the months of the year listed by the topics below. Use this as an example of how to organize your content by months. Each of the subcategories in January can be daily or weekly content. Make subcategories for each of your monthly topics.

Pet Owners of Dogs – Create Content EXAMPLES:

·        Grooming – January (Who and What are my resources – Groomers, Grooming tools, products, services, pet stores, farm supply stores, Amazon (affiliate)! Rescue, books on grooming) Examples of Content subcategories below.

o  The importance of grooming

o  The cost of grooming

o  How to groom your dog yourself

o  What type of shampoo

o  Doggie Hygiene

o  How to cut the nails without hurting your pet

o  The importance of glands

o  Teeth care

o  Safety around oils

o  Type of dogs and necessary grooming

·        Loving my pet – February

·        Exercise- March

·        Nutrition – April

o  5 steps to a healthy pet through nutrition

o  7 simple healthy pet foods

·        Socialization – May

·        Fun with my pet – June

·        Physical Health – July

·        Approved products – August

·        Veterinarians – September

·        New Environments – October

·        New Pets – November

·        Training and commands – December

·        Doggie Day Care – Extra

·        New members to the family – Extra

·        Pet Safety – Extra

o  Foods, Weather, Oils, Toxic Cleaners, Chemicals on the ground

Action – What do you want your tribe to do? Come up with free things all the way to a high-ticket option. Brainstorm a list of possible products, solutions, and other calls to action.

o  Watch my videos – Free

o  Join my Doggie Club – $14 monthly

o  Buy my products – $29 – $7,987

o  Read my book – Free / Amazon $2.99

o  Hire me for training – $85 per hour

o  Read my blogs – Free

o  Send me referrals – Referral Fee of 10%

o  Give me testimonials – gifts to me

o  Reviews on Yelp

o  Like my Fanpage

o  Join my group

o  Book me as a speaker

o  Newsletters

o  Come to my workshop

o  Post your photo on Facebook

o  Attend our Doggie and Mama Spa Retreat – $1597

Results – What will your tribe have or gain because of buying, learning, or joining you? What will they get and how will they feel? You can think of these things in the form of tangible items and intrinsic items. Write down all the results that you can think of and remember to go back to your list of challenges if you need some help coming up with the solutions and results.

o  Peace of Mind knowing their dog is well cared for

o  Healthy diet for their dog

o  Information to make informed decisions about Doggie Day Care

o  Interview questions for the Vet

o  Increased fun, happiness, and unconditional love

o  Intact furniture and shoes

o  Quite home

o  Healthy, happy pet

o  Owners will feel – happy, satisfied, responsible, loved, respectful, proud, confident, calm, content (Go back to their challenges and see if you have met them with your products and services. If not, create another one to solve that challenge. Then list the feeling that they may have because of solving that challenge).

Once you have your content categories for the year, you can chart them in an organized fashion and drill down to the daily details. There is a joy in bringing people together with a common interest for connection, knowledge and making an impact!

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