By, Jewels Muller
One way to market your business is to have a vendor booth. First you need to decide if you are interested in traveling or staying in your hometown. If you would rather stay close to home, do some research on the annual events and activities. Find out the costs and procedure for applying for a vendor booth. You can then look into the workshops and trade shows that take place close by. You may also find opportunities at the festivals, music concerts, school, bazaars, and church gatherings.
Take some time to identify the purpose of your vendor booth. Are you selling something tangible? Are you selling an online product or coaching program? Are you promoting upcoming events of your own? Make sure you know what you want to sell and how you will go about selling it. Have everything you need to make the complete sale or a system to follow up as soon as the vendor show is over.
What can you do to attract people to your booth? I have seen giveaways, drawings, candy, contests, samples, free items, swag bags and engaging activities. Do what works best for you and ties in with your business. If you are selling flavored macadamia nuts; having someone walk around with samples is a wonderful way to attract people to your booth. (I know, because I purchased 4 bags the last time I tried a sample.)
Follow up is often ignored but remains to be one of the most important things to ensure success as a vendor. If you gather names and emails for a drawing, make sure to enter them into a system, send out an email notifying everyone as to who won the drawing, and remind them about your products and services.
I find it helpful to have a checklist when preparing for vendor events. I hope you find this helpful as well.
Trade Show Check List
· Branded items (pens, notepads, chap stick, mugs, calendars, etc)
· Table Cloths
· Basket for Drawing for a gift certificate or some other prize (purpose to collect business cards or addresses for sending marketing info to in the future)
· Tables & Chairs
· Internet access
· Credit Card processing (electronic and paper)
· Clipboard for email newsletter sign up and to schedule complimentary appointments
· Food and water for workers
· Tool Kit – First Aid Kit – Mobile Office Kit
· Flyers and Marketing Materials
· Business cards and holder
· Sales Book with photos
· Receipt book
· Who is your target at this show?
· How are you different than all of the rest?
· Unique selling proposition
· Who is your competition?
· Signs (Sale, pricing)
· Will they be trying on anything? If so, MIRROR
· Extension cord
· Pens and entry forms if doing a drawing
· Computer scrolling thru the photo shoot
· Easel to hold things if necessary
· Notepad or journal